Overseas Community

The international version of Xiaohongshu is not a single platform, but covers multiple similar social media. If you want to position yourself accurately, you need to clarify your target audience and marketing strategy. For example, for the European and American markets, you can consider platforms such as Instagram and Pinterest; while for the Japanese market, you need to pay attention to Line, Twitter, etc. Only by choosing the appropriate platform can we effectively reach our target customers and enhance our brand’s international visibility. Don't generalize; it's important to have a deep understanding of the features of each platform.