Overseas Name

Kuaishou’s brand strategy in overseas markets needs to take into account local culture and usage habits. Simply translating it into "Kuaishou" may not effectively convey its core value and may even cause misunderstanding. Therefore, it is crucial to choose a name that is closer to the local market, easy to understand and internationally competitive. Successful internationalization requires deeper market research and adapting brand strategies to local needs in order to succeed on the global stage. This is not just a change of name, but also a repositioning of the brand image.