How does TikTok make money?
Tik Tok's revenue model is diverse and sophisticated. It not only relies on advertising, but also generates considerable revenue through brand cooperation, live streaming, and official shopping malls. These strategies not only increase platform stickiness, but also provide creators with diverse monetization channels, allowing content creation to be closely integrated with commercial value to form a virtuous circle. This also shows that the success of Douyin is not accidental, but is due to its precise business model.