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It is crucial to understand Xiaohongshu’s positioning in foreign markets. Although the name "Little Red Book" has a strong Chinese cultural flavor, in the process of internationalization, using a name that is easier to understand and widely accepted locally can effectively reach the target customer group. Therefore, exploring alternative names in different regions and considering their cultural connotations and market reactions will help Xiaohongshu expand its business globally and enhance its brand image. Choosing an appropriate translation is not only a marketing strategy, but also a key step in brand internationalization.