Internet Marketing[IM]

Internet marketing refers to marketing activities that use the Internet and its related technologies to promote and sell products or services. This type of marketing includes a variety of strategies and tools, such as social media marketing, email marketing, search engine optimization (SEO), content marketing, online advertising, etc.

For example, a company might post an ad on a social media platform like Facebook or Instagram to attract the attention of potential customers, or send a promotional email to subscribers. The advantages of Internet marketing are that it can accurately target specific audiences, is usually low-cost, and can obtain feedback quickly.

The origins of online marketing can be traced back to the 1990s. With the popularization of the Internet, companies began to explore how to use this emerging platform to reach consumers. As technology advances and consumer behavior changes, Internet marketing has evolved into a diverse and growing field.

In conclusion, Internet marketing is an integral part of modern business, helping companies stand out in the competitive market.