direct selling

Direct selling is a sales method in which goods or services are sold directly from manufacturers or suppliers to consumers, skipping middlemen or retailers. Direct sales are usually conducted through face-to-face sales, telemarketing or online channels, with sales representatives (often called direct sellers) responsible for introducing and promoting products to customers.

Definition

Direct Selling refers to the sale of goods or services directly to consumers through direct sellers (sales agents) instead of through traditional retail channels.

Example sentences

1. He became a direct seller, promoting health products.
2. The company uses a direct sales model and does not set up physical stores.

Practical examples

• health products: Direct selling companies, such as Amway, often sell vitamins, supplements and other health-related products.
• cosmetic: Brands such as Avon rely on direct sellers to engage directly with customers.
• household products: Some cleaning supply companies also rely on the direct sales model.

起源

The concept of direct selling originated in the early 20th century. The original model was for salespeople to sell products door-to-door. With the advancement of technology, direct selling has gradually developed into more forms, such as telephone sales and online direct selling. Modern direct selling companies often combine multi-level marketing (MLM) or affiliate marketing (Affiliate Marketing) strategies to promote products.

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