Brands
ChatGPT's explanation of "brand": Brand refers to the name, logo, design or other characteristics of a company or product, which are designed to distinguish its products or services from those of other competitors. A brand is more than just a name or logo, it also includes consumers' perceptions, emotions and experiences with the brand.
For example, when the brand "Coca-Cola" is mentioned, people not only think of its logo and name, but also think of its unique taste, advertising image, and the concepts of happiness and sharing conveyed by the brand.
Brand building often requires a long period of marketing and consumer interaction to build consumer trust and loyalty. Successful brands gain a competitive advantage in the market and influence consumers' purchasing decisions.
The word brand originates from the English "brand", which originally refers to marking livestock with a burn mark to distinguish different owners. Over time, the meaning of the word expanded into the business world, becoming an important element of corporate and product identity.
