Brand
ChatGPT’s explanation of “brand image”: Brand image refers to consumers’ overall impression and perception of a brand, including the brand’s name, logo, design, advertising, product quality, services, and the values and emotions conveyed by the brand. Brand image not only affects consumers' purchasing decisions, but also affects the brand's market competitiveness and long-term development.
For example, a luxury brand may use high-end advertising and unique product designs to shape its brand image, making consumers think that the brand represents high quality and status. In contrast, a mass brand may focus on value for money and practicality to appeal to a broad consumer base.
Building a brand image often requires time and a consistent marketing strategy. Businesses use various channels, such as social media, advertising, public relations campaigns, etc., to strengthen their brand image.
The origin of brand image can be traced back to the early 20th century. As market competition intensified, companies began to realize that a brand is not just the name of a product, but also the emotion and perception of the brand in consumers' minds.