The epidemic has impacted traditional industries, especially the beauty and hairdressing industry, which has close contact with people. During the severe epidemic period, looking at the empty stores, as time goes by, rents have to be paid, and staff have to be maintained. How are the businesses doing? Survive?
Ding Liwen, born in the 1980s, is the daughter of the head of Shanghao Enterprise Co., Ltd., and her family has been running a beauty shop for 30 years. She is a second-generation practitioner in the traditional beauty industry. When Taiwan's economy was booming and the beauty industry was booming, my elders had opened more than 20 stores. With their diversified business operations, they had helped more than 5,000 women create various incomes. The company uses the resources of the beauty industry to help disadvantaged women in society obtain job opportunities and start businesses, while at the same time moving towards the company's goal of sustainable operations.
However, the epidemic struck too quickly, and the family's beauty industry was the first to bear the brunt. There was no one in the store, so it was empty. Ding Liwen is the second generation of the company. Seeing the decline of physical stores, she decided to develop online marketing and transform online. She will never give up the goal of sustainable operation.
Ding Liwen said: "Many women have unstable incomes due to their restricted circumstances and disadvantages, but they choose to cooperate with us. After one to two years of hard work, they can create an income of more than one million."
In the recession, physical stores have been under great pressure in recent years. Ding Liwen is glad that she came into contact with Internet marketing and transformed into Internet marketing. She discovered that as long as she finds the right method, Internet marketing can solve the problem of customer sources, and it will be faster and easier to promote and buy and sell.
Comparing the before and after Internet marketing, the difference was so huge that when Ding Liwen looked back on the past, she felt incredible.
I used to work very hard to earn a monthly salary of tens of thousands of yuan. I work at the store 16 hours a day and can't go anywhere. When business is good, the body is very tired, and when business is not good, the mind is very tired.
In order for a new physical store to survive the stage of cultivating customers, it is necessary to prepare funds for more than half a year. In other words, in the early stage of opening a store, I didn’t make any money for many months, which was very sad.
But after using Internet marketing, it is not difficult to sell tens of thousands of dollars in one night. Ding Liwen said with a smile, "This gap made me very uncomfortable at first."
In physical stores, customers usually have beauty needs. Beauty operators take this opportunity to promote products, but the number of people they can reach is very limited.
Internet marketing can reach more women who want to start a business at one time, and they can also reach more people who are looking for skin care products through the Internet.
When Ding Liwen integrated the Internet system with her original beauty care business, she used Internet marketing to reach out to customers more efficiently and interact with them, and to maintain contact with them for a longer period of time. Liwen shared her experience. She once only advertised for one day, and more than 20 customers signed up for the information session she held. There is no need to wait for customers and worry about the recession, and the growth rate is expanding at multiple times.
Ding Liwen has successfully studied online marketing. In addition to being amazed by the convenience of the Internet, she also found that online marketing reduces the risks in the beauty business circle and costs less. Li Wen said: "Shanghao Enterprise Society had five stores in hand in 2019. This year, we only have two stores left. However, the annual revenue is even higher, with revenue exceeding XNUMX million."
Shanghao Enterprise Society is now committed to helping more women start beauty entrepreneurship through the Internet. Ding Liwen encourages every woman who wants to start a beauty business: "In the online world, opportunities are fair!"
Ding Liwen hopes to help anyone engaged in beauty by imparting her expertise and experience.Internet entrepreneurshipPeople, or women who want to run a side business, use Internet marketing to start a beauty business online with the lowest entry threshold and in a more efficient way, and achieve the same success as her.
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With a master's degree in mathematics from National Central University, Mr. Dong started an online business in 2011, teaching online marketing, and will focus on the field of AI, especially AI-assisted creation, from 2023. Topics of interest include marketing, entrepreneurship, sales, management, business, direct selling, financial management, leverage, online earning, insurance, virtual currency, etc. Finally, this article was created by AI, and we will manually review the content from time to time to ensure its authenticity. The purpose of these articles is to provide readers with professional, practical and valuable information. If you find that the content of the article is incorrect:Click here to report. Once the correction is successful, we will reward you with 100 yuan consumption points for each article. If the content of the AI article contains incorrect information about your company, please write to us to request for removal of the article (The same applies to business cooperation):support@isuperman.tw
