This is just another name for what used to be called "black hat" techniques, which basically involve using them to completely avoid beingplatform(FB, LINE or WeChat, etc.), or use illegal marketing methods, such as spamming, buying lists, hackers stealing personal information, etc.

White hat marketing is the use of platforms and regulations that fully comply withMarketingThe fastest way to direct traffic exposure is to buy advertisements directly from the platform. If you want to use white hat techniques to get a steady stream of traffic, you have to do it obediently.Content marketing, record videos and write blog posts, and let search engines refer readers for you.

Gray hat techniques walk between white hats and black hats and may violateplatformSome regulations but not illegal (anything that is illegal is definitely a black hat method).

For example, FB stipulates that you must use your real name, each person can only register one account, and "You are not allowed to add people you don’t know in daily life as friends!”, the latter one is the most unreasonable rule in my opinion. Basically, I have never seen anyone who has not violated this rule. As for the so-called clone accounts (one person has more than two FB accounts at the same time), FB recently admitted that about 20% of the more than 10 billion accounts are duplicate or fake accounts. More than XNUMX million accounts!

In addition, you may not contact anyone on FB with commercial intent, which means that you may not contact anyone on FB for any commercial purpose other than advertising on FB or conducting business.fanYou may not sell any of your own products through FB.Productor services. Similarly, there are similar regulations on LINE. You can only sell your own products through LINE@Life Circle (you are not allowed to promote other people's products to earn bonuses, that is, you are not allowed to doAlliance Marketing), you cannot sell anything using your personal LINE account.

In fact, in the early days of blogging, I once carefully read the platform regulations. They stipulated that you are not allowed to use the blog we give you for free to sell anything! Hey! I haven't seen many people follow this rule.

Although it is said that you must abide by other people's rules when you are on other people's territory, some rules basically ban marketers. The basic logic of these rules of the platform is very simple: "You want to make money through us? Then give us money first. in usplatformI will allow you to make money only if you put paid advertising on it! ”, so they will block any online marketing methods that “make money using the platform for absolutely free”.

When I studied Internet marketing, 95% of the time I focused on white hat techniques, 4.9% studied gray hat techniques out of curiosity, and 0.1% of the time I found out what game they were playing because I was disturbed by other people's black hat techniques.

in conclusion? White hats will be given priority, gray hats will be given priority, and black hats will not be touched by me!

what you think?