In this world, you can't please everyone.Customer serviceWhen people encounter a customer,

This is especially true. It has been on the news a lot, so I donโ€™t need to say more.
But I have a trick that I guarantee you are unlikely to have heard of.Because it's different from how you see it.
Most people do customer service, especiallycustomerWant a refund?MarketingPeople usually follow the foreign methods:
If you're not satisfied with our service, you can get your money back and we'll still be friends.
According to experience and some statistics, about 2.5% to 5% of people,It belongs to people who deliberately take advantage of you and deliberately refund money. Those people bought your things.Especially informationProduct, apply for a refund immediately after downloading.Internet marketing is particularly common in foreign countries.Like in the past, clickbank, the largest information productplatform.They have a 60-day satisfaction guarantee, and refunds are super easy and can be DIYed (trust me,I have also bought and DIYed and refunded).
Recently, in order to prevent the satisfaction guarantee from being too abused, theyThen it will record the number of refunds you have made. If it is too high, you will be given a warning such as a red light.It may even close your account.
In Taiwan, they generally provide at least a seven-day satisfaction guarantee.MarketingAspects of products usually last for thirty days, the reason for this is,MarketingThe term is called "risk reversal", you take all the risk,The purpose is because this can reduce customers' resistance to purchase and thereby increase sales.
Therefore, some masters from abroad, mainland China or Taiwan have introduced new ideas in this area.For example, the double money back guarantee and the recent 8AM8Alliance MarketingTeacher Jian from the platform:If you do what we teach and donโ€™t make money every day, our company will give you a thousand dollars.Join now for only $88!
I personally donโ€™t over-promise, because everyone with a brain should know that,Success depends on oneself, not the guarantee of others. Even the Fair Meeting has clearly stated that,Transmittingdirect sellingAt the business briefing meeting at the venue (that is, OPP),Never disclose income or imply or guarantee income.
Many foreign Internet marketing masters often make this disclaimer first when giving online speeches.
Now here comes the point, how do I do it?
In the first situation, if I promise 100% satisfaction guarantee,That is, you can refund within a few days, then when someone applies for a refund,I was happy to give it back to him and we're still friends.
The second situation is when I do not guarantee satisfaction and someone insists on asking me for a refund.Or use various reasons to say myProductOr if you want a refund for a bad service, this iskeyWhat I am sharing now is something I have never seen any Internet marketing teacher talk about.You will also use it when doing business in the future.
If I encounter this situation, I will directly or even proactively request a refund to the other party!
But after the refund, we are not friends! (Ha~)
Every time I encounter this situation, I will explain to the other party when making a refund: Although this product is non-refundable, and you can already download this product,But I'm still willing to refund you. However, according to our refund policy, once the refund is made,You will not be able to purchase any of our products again in the future.ProductWith services,And we take the initiative to unsubscribe from the newsletter for you (in fact, we ban him,My e-newsletter system can be set up. Even if he wants to subscribe to my e-newsletter in the future,The system will not allow him to subscribe successfully unless he uses another EMAIL).
If I wanted to explain more, I would add: Since my product or service cannot help you,So in the future, you can find other better ones.MarketingThe teacher is here to assist you.
My personal principle is very simple: everyone gets together and gets together easily.
If we can't get along, just say goodbye. Even if I suffer a little loss, it doesn't matter.
So, if you have applied for a refund [without satisfaction guarantee] with me,I'm sure you won't get this letter either, but now you know how I handle it.
Why do I want to share this with you today? Ha, you guessed it, because I am dealing with one today! Letโ€™s see how awesome this customer is. His name is Yang Wenjin (YES,Later you will know why I want to reveal his full name)
A month ago, he bought a piece ofInternet entrepreneurshipLazy package DVD,Paid NT$210.
A few days ago, he received a letter saying that he had not received the DVD. I checked the system for him and wrote back to him.He also attached evidence that the DVD had been sent from abroad the day after he purchased it (I used an overseas service to produce and send the DVD at the same time).
Now itโ€™s interesting. You have bought something and the merchant said it has been sent.But you said you havenโ€™t received any experience?
According to my knowledge, the manufacturer that sent the DVD could not have sent the wrong one.Unless he gave me the wrong address, I made several test purchases myself.Receive DVD every time. The point is, everything is well-documented and I have all the evidence I sent.
Okay, he started: He really didnโ€™t receive it, it doesnโ€™t matter, I will reply to him in the next letter:
You should check if your address is written correctly, but that's okay.I will give you the online version of the DVD first so that you can watch it.
I originally wanted to say that a normal person would think that I had seen the information in it anyway.That's no problem. Then I wanted to be a good person and stick to it, so I told him,I used to have a few pieces in Taiwan. If you are willing to pay the basic postage of 50 yuan,I'll send you another one.
You know, I've lost money doing business again. Although it's not much money.
But I never expected that Yang Wenjin would reply to me like this: (direct COPY content)
Can you help me see what I can do about it?
You charged over 2, but I received nothing.
The mail should have a serial number that can be checked when it is sent out, and you have to pay extra for postage before you receive it.
It doesn't seem right to me
--------------
OK, that is to say, I definitely donโ€™t want to lose money, I have to bear everything.Even though there is already an online version available, I donโ€™t want to express my gratitude and insist on asking for the DVD.
So I adopted my refund policy. I told him it was no problem;I'll send you another one for free, and I'll lose money doing business,But the premise is that I will unsubscribe from the newsletter for you and you will not be allowed to purchase my products again in the future.Please forgive me.
My handling method is completely different from that of Taiwanese businesses. He was probably frightened by me.From love comes hate (it should be that there is no love in the first place). I'll explain in a moment why I did it this way which is the biggest advantage.Letโ€™s first see how he replies to my letter next time (COPY):
(Pay the address to receive the DVD first) Your service is like this, I have nothing to say.Such services andProductI wouldn't be interested either.We will also widely publicize your services and products, please forgive me.
--------------------
That last sentence is what makes me write this letter.
Let us analyze it: Mr. Yang Wenjin can already get the DVD he bought for free,I also gave him the online version (YES, this is an extra gift),Then he wanted to do negative publicity online.
Do you know why I run away from people like this as quickly as I encounter a ghost?
The 210 yuan price for the DVD is actually just a marketing test on my part.Test whether this person is willing toinvestmentA little bit of money,Also test whether this person is qualified to be my customer. (YES, I will choose someone,If you are an Aoke, I will kick you out directly. You can see clearly from this example)
I donโ€™t owe anyone my marketing knowledge, and I wonโ€™t necessarily sell it to you even if you have money. YES,You heard my truth. This isInsuranceWhen experts encounter difficult customers, they all have the same idea:If you want to buy such a good insurance from me, I wonโ€™t sell it to you!]
ๅฆ‚ๆžœcustomerThey are all like Yang Wenjin,What do you think he would do to me if he bought tens of thousands or even hundreds of thousands of my products or services? Believe me, I have already encountered it, and the end result is that he will cheat you! In the end, he will scold you! In the end, you will I regret why I paid such a high price for this money!
Therefore, screening customers or students is actually very important, just like recruiting new employees for this company.
A bad employee, after receiving your new employee training,After I was kicked out of the company because I didnโ€™t work hard enough,I will go around complaining to others about this company. In the same way,If you receive a bad student and he finishes taking your class,I will always complain about your poor service, and finally even ask for a refund.Even if you refund your money to him, he will not let you go and open a website to say bad things about you.
You may want to say, is it that serious? Believe me, I have seen the above situation actually happen in Taiwan.MarketingOn the teacher.
According to statistics, or simply the 80/20 rule, you will have about 20%of customers suckcustomer!
Do you know how much effort companies put into serving these bad customers?Were you still scolded in the end? YES, what you saw on the news, those poor employees who were scolded until they cried by customers,Itโ€™s because the upper management of those companies donโ€™t understand what I just shared with you.Trying to talk to everyonecustomerIt is impossible to be a good friend for a lifetime. The principle of customer first,Only 80% of them are right. For the 20% of bad Austrians,Not only do they consume most of your resources, but they will eventually attack you,It's still the same group of people.
If I were to take the lead, the next time someone comes to find fault with my McDonald's,Once I am sure that I am an AOK, I will first hire a stronger security guard at every McDonald's.Then kick out all the Austrian customers! So as not to disturb other good customers. I guarantee that in your life you must have seen Oke doing strange things when ordering food.The correct approach is not to explain or apologize to him, the correct approach is to find someone to kick him out!And told him that he is not allowed to come to our store for consumption in the future! Believe it or not, the last time you saw Aoke making trouble in a business,Are you thinking it's best to find someone to kick that guy out?
Most bosses think that if they do this, it will cause damage to the company's image, but I assure you,If you see Oke being kicked out next time, the people at the scene will definitely applaud! Ha!
It's a pity that I have never seen any business dare to do this in my life. The reason is very simple.Because they don't know how destructive these 20% of Austrians are to the entire enterprise.
The reason why I have such a refund policy is to drive away these 20% of Austrians.
A slightly well-known online marketing teacher in Taiwan,I have been attacked by their Aoke students on the Internet, and I am somewhat famous.But if you search for me online, you'll find that you can hardly find anyone attacking me.
Why? Because I isolate them before they can attack me violently.
I wonโ€™t keep explaining to these Austrians, trying to please them, [we are still friends],
I refunded them the money as soon as possible and then said goodbye to them!
So they wonโ€™t have the chance to say bad things about me in the future.
Look, how wonderful is this trick of mine?
At first glance, what I did didnโ€™t make sense. Yes, if I didnโ€™t even get 80% of theGoodcustomerIf you are so rude, my career will definitely fail. Believe me,That's for sure. If I treat good customers like bad customers,Any business that does this is bound to fail.
But I didnโ€™t fail. My profits every year are almost 100% growing.My reputation is getting better and better, and my career is getting more and more successful. The secret is,I continue to filter out the 20% of the good ones and concentrate on serving the 80% of the good ones.customer.Therefore, good customers will continue to support you and buy yourProduct.That's the main reason why my career is growing.A bad customer will not continue to buy your product. Believe me, he will only cause damage. Even if he buys,I will refund the money immediately after watching it. Small and medium-sized enterprises cannot afford these people to mess around like this.
Although in fact, less than 2% of the people who have been filtered out by me in these years are less than XNUMX%.I think I should improve, my heart is too kind,Sometimes I accidentally leave Oke behind and make myself confused.
This is what happened today, you can say stupid things, no one will share these things with you,I donโ€™t know how to deal with it after sharing it. Iโ€™ve given you a free lesson of valuable experience.Only you are goodcustomer, and can be seen by potential customers.
MarketingYours sincerely, Superman Dong Zhenglong

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