how to makecustomerBeing willing to recommend your products or continue to purchase your products have always been the two most important issues in running a business.

A common practice abroad is to introduceAlliance MarketingThe plan is to let customers promote products for you, and give them a certain percentage of bonuses after the recommendation is successful.

Compared to Taiwan, few stores have this kind of affiliate marketing program. In fact, the advantages of affiliate marketing programs are so many that you won't pay half a dime until the customer closes the deal for you. But the only disadvantage is that it will be more troublesome when you have to pay, and you have to consider issues such as tax filing.

For more than a year, I have been researching what is the best way, and the answer turned out to be inspired by online stores (e-commerce).

I think this solution goes beyondTraditionOfAlliance MarketingThe plan I call"Consumer Recommendation Reward Program".

The "Consumption Recommendation Reward Plan" is divided into two parts: the first part is consumption points collection, and the second part is recommendation points collection.

"Consumption gathering point" is whencustomerWhen he buys your product, you also let him earn points. This is actually commonly used in convenience stores. Every time I go to 7-11 to buy something, they will give me a point collection sticker. They also have a point collection card. When you accumulate a certain number of points and put it on it, you can exchange it for gifts. !

This concept works in physical store marketing, but what about using it on shopping websites? The answer is obvious, it is feasible! In fact, I remember a lotcredit cardThe company also has a credit card point collection campaign, and you can also accumulate miles when flying (which also counts as collecting points), and when you accumulate enough, you can exchange it for free air tickets!

This concept is really smart! Because this is actually a smart way to turn customers into regular customers! Using consumption points, customers will be more willing to buy your products in addition to exchange for free gifts after collecting points! So this trick has become a very effective method for physical stores.

However, I have never seen any teaching in TaiwanMarketingThe teacher really provides the mechanism of "consumption gathering points" in his own career. In other words, when students purchase a teacher's course, they can exchange it for a certain amount of points, which can later be used to exchange for the teacher's other products.

In fact, as early as 2016, I secretly experimented with the point collection system on the Superman Marketing website. However, due to technical problems, the point collection system had some technical obstacles that were difficult to overcome. It was only recently that I finally solved it!

Even fewer people use the "recommend points collection" method. For example, convenience stores will not ask you to recommend customers to make purchases, and they will also give you points! It is recommended to collect points whencustomerWhen you recommend others to spend money with you, you will give them a certain amount of points!

"Recommendation collection points" are very difficult to implement in physical stores. The main obstacle is that when a person makes a purchase, how do you know who recommended him? If it is in an online store, it is simple, because this is essentially "affiliate marketing". This is possible in online stores. However, when your recommendation is successful, affiliate marketing will give you money, while "recommendation point collection" will give you consumption points. That's the difference.

Now, we officially launch"Consumer Recommendation Reward Program"!

To participate in this program, the first step is to become our customer. You can purchase any product on this site, and our "consumption point collection" system will give you points and open an account for you. When you log into the member area of ​​this site, you will see the "Recommended Points Collection" program, which allows you to accumulate points in a very unique way.

traditionalAlliance MarketingIt is a beneficial recommender, that is to say, if I recommend you to buy something, I will make money from you if you buy it. This approach does not reward consumers. Our "Recommended Points Collection" adopts a unique win-win system, such as "Send 100 yuan, get 100 yuan". We allow you to share it on FB or write to a friend. You can give your friend a 100 yuan coupon. When he uses this coupon for consumption on this site, our system will automatically give you 100 yuan!

In fact,DropboxIt was because of this trick that it attracted a large number of users. They asked you to share free space with your friends, and when your friends registered an account, you would get free storage space.

Now, the good news is that if you are a customer who spent money on this site in 2017, we have automatically added the points you received to your account. Please log in to the bottom of the member area of ​​this site to see how many consumption points you have.